Power up your business with a premium rebrand.
Build trust, credibility, and an influential first impression with a freshly designed brand.
How could a rebrand level up your B2B?
Your Challenges
Our Solution
Maybe you've been working with a dated brand that adds time and friction to projects.
Maybe you’re fussing with low resolution logo files in the wrong format, guessing the colour value of the “blue you normally use”, or navigating crappy free templates turning every visual project into a long list of decisions and meetings instead of an easy task for a marketing intern.
Maybe your current brand looks too amateur to display at a trade show booth. And despite financial success, you have a hunch that the business lacks polish and credibility. You know the power of a great first impression and you aren't confident your business has one.
Your 3 Phase Premium Rebrand
The Workshop
This is like a Discovery call on steroids. We meet with you and your leadership team virtually for 2 hours to take stock of the past and present of your brand, and detail out the strategic future you want to create.
Logo Design
We use our creative chops to craft and refine your new brand, checking in with you at designated approval points so that we are on the same page every step of the way.
You’ll walk away with a final primary logo and logo variations, final colour palette, final brand fonts.
You also get the professional, functional branding for your company you know you need.
Brand Guidelines
We create the document that will codify your new brand and help to ensure your team uses it consistently and correctly going forward.
You’ll walk away with a 20-page PDF document that captures the technical details of the brand and the Do’s/Don’ts of applying it.
You also get peace of mind knowing this wasn’t just an exercise, but rather a turning point in your company’s strategic journey.
“Nearly one-quarter of B2B companies devote less than 20% of their marketing budget to brand.”
(Psst! Don’t let this be you!)
Your underutilized strategy
As a B2B company, you know that your buying cycle is longer and more involved than those of B2Cs.
But at the end of the day, potential buyers are still human and humans are driven by emotion. Branding exists to take a business’ strategy and convey it visually so that humans will emotionally connect with it.
If you’re a B2B that prioritizes everything else – in-person sales, a website audit, a Canva subscription – over branding, you could be missing out on a HUGE strategic avenue for your business.
Companies with more mature brand marketing hold a 46% larger market share than weaker brands. Tangible ROI includes long-term value like new-customer acquisition, cross-selling to existing customers, increased brand awareness, and overall sales growth. [1]
It makes sense, right? Your brand is the face of your business – whether through a business card as a first impression, or through your online presence as an on-going voice in the ear of potential clients.
So if you want to signal that you are competent, professional, and relevant to your clients, then a rebrand is like a great makeover: it turns heads and reengages interest.
Get to know Forta Design
If you’re like us, you want to know a bit about who you’re working with before forging a business relationship. Use these links to learn more about Forta.
We'll fold your history, goals, and strategy into your new brand.
Forta Design specializes in premium rebrand designs for B2Bs so we deeply understand the role of branding when your clients are other businesses.
This isn’t a world where things are sold through a viral video, or where we’re worried about the imperceptible Gen-Z mind (yet!). The B2B landscape is built on long-lasting relationships, incredible business strategy, and not a lot of fanfare. Just how we like it.
Strategy drives the rationale for every design; this is a value held across Forta – that graphic design solves business problems, it doesn’t just make something look nice. We’re proud that this distinguishes us from the pack, and we’ve found our B2B clients resonate with the approach.
Our clear 3-Step rebrand process ensures we don’t waste any of your time while still being thorough enough to capture the history and goals of your business and fold them into your new brand.
I highly recommend Michelle, her personal down to earth iterative approach and a keen mind for design and iconography were crucial for our brand to step up into the public sphere.
Dugan Selkirk
Communications & Investor Relations Professional Universal Ibogaine