Case Studies

This company was on the brink of going public but needed a rebrand in order to:

Simplify and strengthen their logo
Codify their branding for other marketing contractors to utilize
Signal their growth

The reworking of the logo took the essence of the original and elevated it, ensuring core ideas like the tree were still present.

The addition of the eye in the centre, as well as the subtle “U” and “I”, take the new logomark to the next level of branding as it relates to the company and their mission.

Testimonial

"Along with the logo, we received a top quality brand guide that we shared with our media partners who were able to translate into images, messages and stories that showcased the company and brand in a professional corporate manner to our new tier of institutional investors and partners."

Dugan Selkirk

Communications & Investor Relations Professional

This company was moving into a new office space and wanted to showcase their success with a new polished, professional brand.

The new monogram logo conveys the idea of nested companies, and since Owl Group is all about protecting the legacies of the companies they buy, this fit the bill completely.

Testimonial

"Our new logo has gotten so many comments from clients and investors! It's sleek, professional, and levelled us up as we expanded our suite of services."

Stephen Very

COO, Owl Group of Companies

This company is in the medical cannabis space, with B2B and B2C operations. Their existing logo was too steeped in past strategies and positioning to be relevant to the ever-changing market anymore, and they were ready for a fresh look.

The new logo plays up the greeting in their name, and subtly downplays the medical aspect of it. It also introduces a commanding colour palette, which was a request of the client in order to mark this new chapter of the brand.

Testimonial

"As a small, scrappy group various ideas and directions swirled daily - and linking an evolving business strategy to a visual brand was a challenge. Through a truly collaborative process, our ideas were extracted and integrated, and through working with our internal team and external advisors an identity was created that met all of the nebulous criteria we had for it!"

Larry Lisser

CEO, Hello MD