FAQs

Every brand is unique, so the needs (and rates) change from project to project. We don’t work with a client unless both of us are confident that the ROI on the rebrand will be worth what we charge.

Some rebrands do consist of evolving the current logo - there can be great strategy behind such a choice. But our process doesn’t change much even if that is the case, as we still want to ensure that is the best way forward. Testing a client’s assumptions about their brand is part of Phase 1.

The truth is that it does matter, and is actually an under-utilized strategy for B2Bs. Consider these stats:

• Nearly one quarter of B2B companies devote less than 20% of their marketing budget to brand.
• Companies with more mature brand marketing generate a higher return on marketing initiatives.
• Tangible ROI includes long-term value like new-customer acquisition, cross-selling to existing customers, increased brand awareness, and overall sales growth.

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Great news, it is our job to provide creative brain power! As soon as you are considering a rebrand you should reach out so that you can learn about the process and consider your options. Also, sometimes clients can get attached to ideas that don’t actually work for the brand itself, so no need to get too far down a rabbit hole before talking to a professional designer.

The entire process takes about 2 months, with a 2-hour workshop at the start and weekly check-ins thereafter.

Fiverr is perfect for entrepreneurs and companies with no budget. If that describes you then you should explore their services. If that doesn’t describe you then you should consider what a premium services means for your rebrand:

• Working directly with a person you can hop on the phone with
• Working with a company that specializes in your type of business full-time
• Working with a company well-versed in the business world and knows how to apply strategy to creativity